Marketing & Advertising

What’s your goal? That’s the question you have to ask yourself. If your goal is just to make a ton of money, regardless of how, walk away. That’s right, this business probably isn’t for you. Because potential clients will see the dollar signs in your eyes and they’ll run in the other direction. If, on the other hand, you are …

Do you have a business web site or plan to get one in the near future? If you do, I urge you to seriously consider the issues I discuss in this article. Numerous studies conducted by business, academic, and government researchers have given us reliable insight into the behavior and psychology of internet consumers that directly affects your web site’s …

Keeping your head above water. Drowning in paperwork. Trying to stay afloat. Up a creek without a paddle. Smooth sailing. Have you ever noticed how many water-related expressions there are for describing the way you do business? That’s because it’s such a great metaphor, and one you can easily relate to. In my recent coaching program, a roomful of attendees …

Sure, many Advisors say they are committed to their success, but are they really? When it comes to commitment to your success, there has to be a “no excuses, no exception” rule to back it up.  This “no excuses, no exception” rule especially holds true for Advisors, simply because there is no one to point the finger at should things …

We all want more success and the fear of failure can often be the driving force of our actions.  We work long hours and sacrifice personal time, and even sleep.  We put our heart and soul into what we’re trying to achieve, only to find that we’re spinning our wheels.  We think we’re getting things done because at the end …

Inherently speaking, there is nothing that you are not capable of accomplishing.  The truth is, there is no such thing as can’t – you only think you can’t.  Success is not a special privilege handed out to a select few; success comes to applying success-oriented beliefs.  Transform limiting beliefs into success beliefs and you can achieve anything. During one of …

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances of making a sale by skipping the “small talk” and getting right down to business. On the surface, this approach …

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style."

Living your life without practicing The Power of Focus is like trying to hit the bull’s eye of a target you can’t see.  You can spend hours launching arrows, only to miss the target entirely.  You become exhausted and frustrated when your repeated efforts don’t show the results you are trying to achieve.  This is what it feels like to …

To create an excellent business life that supports a phenomenal personal life, you must take charge of your time and put the most important things first. Many advisors aren't willing to do this.