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HealthCare.gov’s insurance marketplace for small businesses gets off to a slow start

By Amy Goldstein, November 30, 2014

A year after the Obama administration temporarily shelved an unfinished part of HealthCare.gov intended for small businesses, it has opened with reports of only modest technical flaws — but with doubts that it will soon benefit the millions of workers at little companies with inadequate health insurance or none at all.

Insurance brokers are, at times, having trouble getting into their accounts and, in scattered cases, are not showing up in the computer system’s lists of local insurance professionals available to coach small businesses. More broadly, interviews with brokers and others suggest that, in the two weeks since the marketplace’s health plans went on sale for 2015, interest within the niche they are intended to help seems scant.

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