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Adapt, Implement and Thrive: Four Imperatives for 21st Century Marketing

Adapt, Implement and Thrive: Four Imperatives for 21st Century Marketing

Adaptation. ad·ap·ta·tion. –noun. a slow modification of individual and social activity in adjustment to cultural surroundings. In the financial advisory business, it’s all about prospecting—and prospecting rapidly changes. Your ability to adapt to an ever-changing market is what differentiates the wildly successful from the moderately content. So what do you need to be doing, in today’s market environment, to not …

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Make It Easy: The Fundamentals of Web Site Marketing

Make It Easy: The Fundamentals of Web Site Marketing

There aren’t many guarantees in this business. The products might have guarantees, but does anyone guarantee you results on a mailing? Results on a given appointment? Results on a lead? No. But there is one thing I can guarantee: We live in the world of the Internet; and customers will begin and end their research online. And when they do, …

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How To Turn Social Networking Into Effective Marketing

How To Turn Social Networking Into Effective Marketing

Social networking tools like Facebook, LinkedIn and Twitter are not just good for keeping up with high school buddies – they can also be powerful tools for building relationships and generating sales. Go into this with the idea that you are going to use social networking to increase your contacts, get them thinking and talking about you and then covert those …

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9 Reasons Employees Miss Their Goals – And How To Help Them Succeed

9 Reasons Employees Miss Their Goals - And How To Help Them Succeed

1. Those goals are not my goals! Sometimes managers don’t succeed in getting employees to buy in to the plan. Unless managers work hard with their employees and agents to develop a sense of ownership, employees will not likely attain goals set for them. The Fix: Involve your staff in the goal-setting process. Get bottom-up input into everything from your …

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