Marketing & Advertising

Nowadays, Americans primarily turn to the Internet for news and information. Therefore, it is critical for insurance agencies to have a captivating website, which can generate traffic and maximize sales. Chances are, your insurance agency has a website, but a simple online presence doesn’t necessarily translate into customers. People need a reason to visit your site. When they get there, …

Planners of every persuasion are always looking for the new and interesting conversation to have with their best clients and strategic partners. This is called business development, and the differentiation point between the consultant and the salesperson is this: the consultant wants the conversation that fits the situation to lead to business development as opposed to the conversation built around …

The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream of sales. The best place to start is with your internal marketing strategies. These internal initiatives, when used in conjunction with external activities, can lead to improved rates of business success. Effective initiatives do require some …

Why Should I Use Facebook for My Business? Many of your clients already use Facebook to interact, and you don’t want to miss out on being in on those conversations! Your Facebook Page can help you: Build credibility by letting customers give testimonials. Create customer engagement. Gain lead generation. Enjoy immediate customer contact. Participate in customer service. Build relationships. How …

Social media and interactive marketing strategies are dominating many industries, as entrepreneurs and business leaders look to engage shoppers through various channels. The proliferation of social media platforms, online shopping and mobile devices has created a digitally driven consumer base for most companies. Rather than relying on traditional marketing outlets to engage clients, businesses are experimenting with video and social media …

The success of many of the top-earning financial advisors hinges on their ability to simply get more clients. Although exceptions to this rule exist, the advisors who outlast their peers and are nearing retirement with a big book of business are usually those who did more prospecting (and more effective prospecting) earlier in their career. They are also more likely …

Friends, are you stuck in a “rut”? Have you found yourself sitting in your office and twiddling your thumbs wondering where your next piece of business will come from? If you are the type of advisor who spends most of his day on Facebook and LinkedIn wondering when the phone will ring, stop reading this article. For those of you …

From luxury automobiles to high-tech electronics, the phrase “made in Japan” is synonymous with quality and reliability. The Japanese have a well-deserved reputation for their relentless pursuit of excellence, but it wasn’t always that way. At the end of World War II, many Japanese cities lay in ruin, the country’s manufacturing base destroyed and its economy devastated. General Douglas MacArthur …

The career of a financial advisor is full of challenges and opportunities. Dealing with those constant challenges and relentlessly chasing down those opportunities can be tiring, even on the best days, and can stop your business cold on the worst days. How do you navigate the highs and lows of your business and create a career that grows with you? …

Many agents have those amazing products that can take them to untamed financial success, but marketing is always an issue. Let’s take a look at what Apple did over the last decade with their marketing and see how it translates to you. Apple Inc. is currently one of the most powerful and dominating forces in technology and the business world …