Marketing & Advertising

Fact: Websites featuring video are 53 times more likely to show up on the first page of a Google search than Websites that don’t, according to a recent study by Forrestal Research.

The 1960 Presidential Debates between Vice President Richard Nixon and Senator John F. Kennedy were the first nationally televised debates in presidential campaign history.

Over the years, I have had the opportunity to train and speak to several hundred advisors about new marketing ideas and business platforms.

One of the most critical, yet overlooked principles in the selling process, is the power of self-discovery through customer involvement.

If you're a manager, consider using this quiz at your next training meeting to assess your sales team's current level of expertise.

Gradient has helped our advisors get over 300 media appearances in the past 2 years. Our internal team has been featured on Fox Business News, Forbes, radio shows, industry trade publications, and focused hours and thousands of dollars towards our Gradient PR campaign.

For many financial services professionals, the “baby boomers” provide both the greatest challenge and the greatest opportunity we’ll face in our careers.

Not too long ago, I was helping my daughter with her math homework (heaven help us both) when the phone rang.

Are you a Referral Wimp? When you get to the end of an appointment with a client and you realize you don’t have time to ask for referrals, does a little voice inside of you go “Whoopee!  I’ll try to ask next time?”  Do you feel guilty about not getting as many referrals as you know you should (and probably …

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending.