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Green Eggs and Successful Sales

Four Words: Massive Rejection Equals Success.

A top producer is the person who hears the most ‘No’s. To realize profitable weekly sales results, every customer ‘no’ should push you and get you closer to a sale.

“Some people fold after making one timid request,” says Jack Canfield, “They quit too soon. In sales there are usually four or five ‘No’s before you get a ‘Yes.’ If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking.”

A perfect, if not unlikely, sales training manual to prepare you for the rejection you are sure to encounter on your way to a challenging 2014 is Green Eggs and Ham by Dr. Seuss.

Sam-I-Am is the main character trying to convince his friend to taste an unfamiliar plate of green eggs and ham. Unfazed by the constant series of refusals he receives, Sam-I-Am simply offers the same product again and again, only in a different package—in a boat, with a goat, in a box, with a fox, etc. The point? A master salesperson never hears ‘No.’ Winners focus on selling, not on not selling.

The second character of Seuss’ book (the customer) is unwilling to try anything new with Sam-I-Am. He constantly says ‘No’ even though he admits to never having tried green eggs and ham. The customer finally decides to taste-test the product just to appease the salesperson. To his surprise, he loves green eggs and ham—a win-win!

Take a lesson from this children’s book. Are you as effective and determined in sales as Sam-I-Am?

Become a “Sam-I-Am” sales professional. There are plenty of leads and sales opportunities in 2014!  Become a sales expert who combines basic, time-proven sales techniques of plain ole fashioned raw-bone perseverance with presentation adjustments, and puts them into practice with each new day.

Remember: Massive Rejection Equals Success!

About Dr. Troy Clark

Dr. Troy Clark
Executive-level Consultant, Author, Master Sales Trainer. Dr. Clark’s field-tested methods released salespersons who were living on food stamps to earning weekly four-figure paychecks within 10 weeks. Mentoring executives, business owners, individual agents, and managers, across all business sectors of America, his superior sales scripts are accessed by thousands of sales professionals, as well as nationwide agencies and corporations, at

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One comment

  1. This is a great reminder for when it just seems like nothing is working. Thanks for the pick up to continue to be persistent!

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