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Talkin’ ‘Bout My Generation: Why Your Agency Depends on Millennials

Ever since the beginning of time, cultures have clashed. The Romans clashed with the Celts. The Pilgrims clashed with the Indians. The Americans clashed with the British. However, clashes on a much larger scale are taking place today: The clash between the “millennials” and the “baby boomers” in the workplace is very real and is already here. This clash is …

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Generate a Predictable Income: Key Internal Marketing Strategies

The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream of sales. The best place to start is with your internal marketing strategies. These internal initiatives, when used in conjunction with external activities, can lead to improved rates of business success. Effective initiatives do require some …

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Four Tips for Sticking to Your Goals

Bachrach

We’ve all been there before…we find a goal that inspires us and we commit to doing the work—until life derails us. Whether it was that vacation, your assistant suddenly quits, or there is a death in the family, the truth is life sometimes distracts us from our goals. Dealing with the disruption is one thing; getting back on track can …

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Are You Ready for the Toughest Questions Every Financial Advisor Is Asked?

Smyth Hoos

As your plane taxis down the runway, the person beside you strikes up a conversation. The what-do-you-do-for-a-living question will usually come up. When it does, you know that they will inevitably follow it up with another question—perhaps something like: “My brother-in-law is really into gold stocks. Do you have any hot tips?” Many professions have these dreaded questions. In social …

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Optimizing Youthfulness for Your Business

Trainor

Many entrepreneurs may be young professionals with limited business experience, or seasoned veterans with a staff of fresh workers. Because startups and burgeoning businesses have limited resources and lack a strong industry reputation, it is common for them to be staffed with recent graduates or professionals with limited expertise and hands-on experience. While it may seem as if youthfulness in …

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The ABCs of Getting the Most from a Mentor

Scranton

When I was competing in bodybuilding, in order to become number one in the country I needed a coach. Similarly, I have found that when my business has grown the most, it has been during those periods in which I have had a mentor or coach. Today, I have a business coach that I use to help me build my …

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It’s All at Your Fingertips

Today, in our data-driven society, information overload is all too common. What you do with all of this great and insightful information could help you grow your business and set you apart from your competition. Your clients can be fact–finding individuals, and you are trying to stay ahead of the ever-changing financial landscape. New products are launched monthly, new articles, …

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Develop an Expert Status That Attracts Your Target Market

When you have a toothache, you don’t go to your local mechanic’s shop to have a cavity filled; and when your car isn’t running properly, you don’t pay a visit to your dentist. Rather, you go to the professional who has the education, experience and qualifications to solve it. You go to the expert. As a financial advisor, you have …

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A More Powerful Way to Look at Referrals

It’s time that the financial services industry change its paradigm (belief system) around referrals, and make the switch from a producer-centered referral process to a client-centered approach. Let me explain.   Producer-Centered Referrals Most advisors and agents have been taught an approach to referrals that is what I call “producer-centered.”  They get taught to tell their prospects and clients, “I …

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Persistence Pays Off

Persistence is to success as excuses are to failure. Never, never give up—there is always a way. Jim Rohn said, “If you want something, you’ll find a way. If you don’t, you’ll find an excuse.” And he should know. A college drop-out, in a rut, in debt and unable to see his way out by his mid-twenties, Jim set out …

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