If everyone is telling you "I'm not interested," you're probably not saying anything interesting.
Read More »Adapt, Implement and Thrive: Four Imperatives for 21st Century Marketing
Adaptation. ad·ap·ta·tion. –noun. a slow modification of individual and social activity in adjustment to cultural surroundings. In the financial advisory business, it’s all about prospecting—and prospecting rapidly changes. Your ability to adapt to an ever-changing market is what differentiates the wildly successful from the moderately content. So what do you need to be doing, in today’s market environment, to not …
Read More »How To Get Referrals Without Pulling Teeth
There is nothing better than a client giving you the name and phone # of a friend or family member – or even calling them with you there! Those warm introductions beat off-the-shelf telemarketer leads every day of the week and twice on Sunday! The question is: how do I get my clients to ‘voluntarily’ give me referrals without me asking …
Read More »Make It Easy: The Fundamentals of Web Site Marketing
There aren’t many guarantees in this business. The products might have guarantees, but does anyone guarantee you results on a mailing? Results on a given appointment? Results on a lead? No. But there is one thing I can guarantee: We live in the world of the Internet; and customers will begin and end their research online. And when they do, …
Read More »How To Turn Social Networking Into Effective Marketing
Social networking tools like Facebook, LinkedIn and Twitter are not just good for keeping up with high school buddies – they can also be powerful tools for building relationships and generating sales. Go into this with the idea that you are going to use social networking to increase your contacts, get them thinking and talking about you and then covert those …
Read More »9 Reasons Employees Miss Their Goals – And How To Help Them Succeed
1. Those goals are not my goals! Sometimes managers don’t succeed in getting employees to buy in to the plan. Unless managers work hard with their employees and agents to develop a sense of ownership, employees will not likely attain goals set for them. The Fix: Involve your staff in the goal-setting process. Get bottom-up input into everything from your …
Read More »How to Grow Your Business in a Down Economy
"I spent more money on advertising, marketing and promotion in 18 months than I had in 18 years! Now, two years later, I have tripled my income and more than doubled my staff."
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