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Social Selling in the Insurance Industry: My Takeaways from LIMRA/LOMA Social Media ’14 Conference

By Michael Idinopulos, August 27, 2014

It’s the dawn of a new day for social in the insurance industry.

I spent last week at LIMRA/LOMA’s Social Media conference in Boston. I always like LIMRA events. As an industry association, LIMRA convenes a high-powered group of insurance executives. It has traditionally been a refreshingly open and non-commercial environment, where industry leaders come together to learn from friends and colleagues across companies.

I spent some of my time going to the formal presentations, and even more of it chatting with industry executives in various hallways, lounges, and restaurants about what they’re seeing in the field. There were plenty of good insights to be found both places, and they all conveyed a consistent message: The insurance industry is ready for social.

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