Feel like you’re simply rearranging the deck chairs on the Titanic? If your career is tanking and you don’t know what to do about it, take heart. There are simple and concrete steps you can take to not only keep your career afloat but also turn it around. Read on, and find out what to do.
1. Identify your “personal customers.” These are not the same as your company’s customers. Personal customers are people who may influence your career such as co-workers, supervisors, or even hiring managers. First, determine your personal customers’ pain points and goals. Then, look for ways to solve problems and move their objectives forward. Deliver superior service to your personal customers at all times.
2. Ask “What’s in it for you?” instead of “What’s in it for me?” In marketing, we always strive to know what motivates our customers. The same is true for your career. Figure out the ultimate value that others seek. Find ways to provide value when you’re building a resume and when you’re at work.
3. Become the “Go-To” person. Every company has a “Go-To” person. This is the one person who goes beyond the boundaries defined by job responsibility. This person volunteers for cross-training, takes on extra assignments and has relationships that transcend departments. If you are the “Go-To” person that other people seek out for help and assistance, you’ll become an invaluable asset to your company.
4. Invest in your abilities. Your ability to earn a living is your most valuable asset, so it’s important that you maintain and tune your capabilities much like you maintain a home or tune up a car. Attend public speaking classes, keep your social media profiles up to date, and hone your persuasive skills. If you can speak in public and persuade others, you can lead others, which will easily grow your career.
5. Become an avid reader. Fifty-eight percent of the population never reads non-fiction books after graduating from high school. Some of these people are competing with you for well-paying positions. If you read at least one career-related book a month, you’ll automatically be better informed. If you read three books on any given topic, you’re practically an expert. Reading is one of the best ways to differentiate your knowledge in the workplace.
One of the main reasons that careers flounder is complacency. Remember that. To save your career and advance in your field, you must be willing to step outside your comfort zone and deploy new strategies. Then, and only then, will you reach the next level.