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Fundraising Your Sales

We’ve all seen those fundraiser thermometers, haven’t we? It’s a simple and fun way to chart the progress of a charity or organization in their quest for raising the necessary funds. Everyone can visually see if they’re reaching their goal, and it encourages everyone to strive further.

Do you use a visual aid of this type for your sales goals? If you don’t, you should. If for no other reason, you can see exactly how you’re doing.

First, in order to do this, you have to set a goal.

Can you imagine if a charity had no goal at the top of the thermometer? Wouldn’t that be odd? Maybe it would keep funds pouring in forever but I doubt it. Isn’t it more helpful if there is a set dollar amount and a date for when the goal needs be accomplished? Yes, and this is why they work. When there is a goal, people know what to aim for and when the deadline is.

Do you know how much money you’d like to earn this year? If so, do you know how much you have to sell each hour, each day, each week or each month in order to achieve it? How many people do you need to see or call to do this? Have you scheduled enough time in your day to accomplish it?

If you don’t have these things defined and a time scheduled for you to complete them, I’ll bet 999 times out of 1000, you will NOT achieve your goal.

The reward of tracking your incremental progress is half of the game here. Just the act of getting up to fill in the thermometer gives you a feeling of accomplishment. Each time you do this, you can feel good about yourself knowing that you are slowly but surely making progress towards reaching the goal. You will also be able to tell if you need to work late one night or over the weekend to stay on course.

Action Steps:

1: Set your goal and break it down

If you haven’t already done so, take some time right now to set your monetary goal for the year. Don’t aim low or play it safe. That will only keep you where you are. If someone in your field is earning what you’d like to earn, it’s possible that you can too. So aim high! Also, break it down into steps. When broken down, almost all goals seem more achievable. That alone will give you confidence. And in sales, confidence is priceless.

2: Create your own thermometer

Whether it’s on a wipe off board, or simply on a piece of oak tag, make one! Heck, make it a project for your entire office or do it with your family. I’m sure the kids would love to help and . . . this will hold you accountable. You’ll want to (or need to) reach your target by working every day to achieve it.

So set the date and the dollar amount, grab a red marker, and start raising your own funds today!

“Goals are the fuel in the furnace of achievement.”

~Brian Tracy

About Rob Liano

Rob Liano
Rob Liano is a Best Selling Author, Certified Life Coach and Sales Strategist. A visionary trailblazer and thought leader, Rob is a greatly respected entrepreneur who’s consistently sought out for his groundbreaking innovation. Rob took center stage as the Rock Star Sales Strategist by changing the face of insurance sales. He transformed traditional sales training, which became the catalyst for agents and agencies to reach top producer status. In 2011, Rob launched Rock Star Success Coaching, a coaching division featuring a motivational blog aimed at those who want to grow in all aspects of their lives. He shares his life experiences as well as his twist on traditional success principles while speaking live. In addition, Rob Liano is a professional drummer who’s been on tour, TV and radio and has shared the stage with world famous rock stars and comedians. His focus on personal development and professional achievement is meant to inspire others to live like a Rock Star!

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