The group most directly affected by the implementation of the Affordable Care Act’s insurance markets — those who buy insurance on their own directly from an insurer or through one of the exchanges — is a difficult group to survey.
Those who purchase their own insurance make up just 1 in 10 people under the age of 65. Their demographic profile resembles that of the typical person who skips out on taking surveys — younger, more male, less income, less education. In the end, most surveys of the American public fail to capture enough people from this group to adequately assess their opinions, or even to properly identify them.
A survey from the Kaiser Family Foundation combined results from three separate samples in order to generate a representative survey of 742 adults who fall within this group. Most interviews (409) were conducted by cellphone, and 333 were completed on a landline telephone.