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Robinson and Schroeder

Robinson and Schroeder
Alan G. Robinson and Dean M. Schroeder are co-authors of the 2006 bestseller Ideas Are Free. Their latest book The Idea-Driven Organization: Unlocking the Power in Bottom-up Ideas, came out in April of 2014. Robinson is a professor at the Isenberg School of Management at the University of Massachusetts, Amherst, and Schroeder is the Herbert and Agnes Schulz Professor of Management at the College of Business at Valparaiso University. Their website is www.idea-driven.com.

Unleash Your Most Powerful Competitive Weapon: Front-line Ideas

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Imagine a competitive weapon that allowed you to dramatically upgrade your service levels, lower your costs, improve your ability to problem-solve, and better keep up with fast-changing regulations, policies and services. And despite the game-changing nature of this weapon, it’s free and few of your competitors make use of it. What is this weapon? Ideas from your front-line staff. Every …

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