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Tag Archives: marketing

Are We Getting What We Want From Our Marketing?: A Question Every Company Should Ask


The only way for a company to find out if its marketing is performing is to doubt everything it’s doing. Instead of guessing, jumping from one initiative to another, hoping for the best, or taking advice without knowing how to evaluate it, start at the beginning by questioning your assumptions, your expectations, your personal preferences, and, particularly, your perceptions of …

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Six Powerful Prospecting Tips to Build Your Business


Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products, and trained by the same sales manager struggle each month financially to make ends meet? The answer to this question is painfully simple: The six-figure sales reps understand the importance of business development and never …

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Enhance Your Everyday Negotiating Techniques


When we hear the word “negotiating,” we often think of closing a big sale or making a big purchase, but negotiating is something that can happen every day with family, co-workers and clients. You are negotiating any time you tell someone that what you want is different from what they are trying to give you. The common goal of negotiation …

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ICMG 30th Annual Conference Insider Report: Networking in the Desert


Agent Link recently attended ICMG’s 30th annual conference in Arizona, and we had a wonderful time. Jason Kushner, the Managing Editor of our online publication,, put together a charming piece summarizing the event. For those of you who didn’t have a chance to attend, we encourage you to join us next year! Insurance carriers, field marketing organizations and vendors …

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The Real Marketing Revolution: It’s All About Turning Customers into Marketers


The idea that marketing is something that companies “do” is so ingrained in the business mindset that it’s impossible to think otherwise. Yet, that’s exactly what needs to happen. It’s true that many marketers enthusiastically avoid the traditional marketing label with energetic efforts to recalibrate their careers. No matter what you call it, pull the curtain back and marketing largely …

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Are You Settling for a “One-Shot Wonder” Career?


One-shot wonders in business are not unlike one-hit wonders on the Billboard charts. Basically, a person starts out with a bang, but is never able to replicate that level of success again. As Andy Warhol once said, “In the future, everybody will be world famous for 15 minutes.” Are you guilty of putting one-shot wonder effort into your insurance career? …

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Make It Easy: The Fundamentals of Web Site Marketing

Make It Easy: The Fundamentals of Web Site Marketing

There aren’t many guarantees in this business. The products might have guarantees, but does anyone guarantee you results on a mailing? Results on a given appointment? Results on a lead? No. But there is one thing I can guarantee: We live in the world of the Internet; and customers will begin and end their research online. And when they do, …

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