The 1960 Presidential Debates between Vice President Richard Nixon and Senator John F. Kennedy were the first nationally televised debates in presidential campaign history.
Read More »Moving Beyond “Show and Tell”
One of the most critical, yet overlooked principles in the selling process, is the power of self-discovery through customer involvement.
Read More »How Good Are Your Body Language Skills? A Quiz
If you're a manager, consider using this quiz at your next training meeting to assess your sales team's current level of expertise.
Read More »Public Relations: It Looked So Easy
Gradient has helped our advisors get over 300 media appearances in the past 2 years. Our internal team has been featured on Fox Business News, Forbes, radio shows, industry trade publications, and focused hours and thousands of dollars towards our Gradient PR campaign.
Read More »The Single Most Important Step in Asking for Referrals
When was the last time you did business with a person or company and they checked in with you later to see if you were a happy customer/client? It doesn’t happen often. Why
Read More »Is the Do-Not-Call List Still an Issue for You?
Not too long ago, I was helping my daughter with her math homework (heaven help us both) when the phone rang.
Read More »Are You a Referral Wimp?
Are you a Referral Wimp? When you get to the end of an appointment with a client and you realize you don’t have time to ask for referrals, does a little voice inside of you go “Whoopee! I’ll try to ask next time?” Do you feel guilty about not getting as many referrals as you know you should (and probably …
Read More »The Magic of Positive Thinking
Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending.
Read More »Sales Training Tips from the Trenches
If recruiting is considered the lifeblood of an organization, then training must certainly be its pulse. Experienced salespeople are often reluctant to take time away from their busy schedules for training. As a result, over time, they frequently become less productive. It is only natural to expect commission-based salespeople to resist any activity that takes them away from their customers. …
Read More »Adding a Simple Referral System into Your Business
Positive word of mouth is one of the most coveted outcomes of great products and service. It is also possibly the best thing that can happen to any business. A good reputation generates referrals—the most profitable leads that a business can receive. Clients acquired through referrals are more loyal, easier to close, more cost-efficient; and in turn are often the …
Read More »