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Public Relations: It Looked So Easy

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Gradient has helped our advisors get over 300 media appearances in the past 2 years. Our internal team has been featured on Fox Business News, Forbes, radio shows, industry trade publications, and focused hours and thousands of dollars towards our Gradient PR campaign.

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Are You a Referral Wimp?

Are You a Referral Wimp?

Are you a Referral Wimp? When you get to the end of an appointment with a client and you realize you don’t have time to ask for referrals, does a little voice inside of you go “Whoopee!  I’ll try to ask next time?”  Do you feel guilty about not getting as many referrals as you know you should (and probably …

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The Magic of Positive Thinking

The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending.

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Sales Training Tips from the Trenches

Sales Training Tips from the Trenches

If recruiting is considered the lifeblood of an organization, then training must certainly be its pulse. Experienced salespeople are often reluctant to take time away from their busy schedules for training. As a result, over time, they frequently become less productive. It is only natural to expect commission-based salespeople to resist any activity that takes them away from their customers. …

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Adding a Simple Referral System into Your Business

Adding a Simple Referral System into Your Business

Positive word of mouth is one of the most coveted outcomes of great products and service. It is also possibly the best thing that can happen to any business. A good reputation generates referrals—the most profitable leads that a business can receive. Clients acquired through referrals are more loyal, easier to close, more cost-efficient; and in turn are often the …

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