Technology

Fact: Websites featuring video are 53 times more likely to show up on the first page of a Google search than Websites that don’t, according to a recent study by Forrestal Research.

Not too long ago, I was helping my daughter with her math homework (heaven help us both) when the phone rang.

In the book Differentiate or Die, marketing guru Jack Trout talks about a Brand Keys study that found that motor oil, banks and insurance company brands have ZERO differentiation in the mind of the consumer.

Insurance agents and agencies are increasingly being targeted by trial lawyers with errors and omissions lawsuits – the financial equivalent of the malpractice claim. According to data from Demotech, Inc., 28.4 percent of sampled agencies reported having had an errors and omissions claim within the last five years – up from 22.8 percent of respondents the year before.  Use your …

Adaptation. ad·ap·ta·tion. –noun. a slow modification of individual and social activity in adjustment to cultural surroundings. In the financial advisory business, it’s all about prospecting—and prospecting rapidly changes. Your ability to adapt to an ever-changing market is what differentiates the wildly successful from the moderately content. So what do you need to be doing, in today’s market environment, to not …

There aren’t many guarantees in this business. The products might have guarantees, but does anyone guarantee you results on a mailing? Results on a given appointment? Results on a lead? No. But there is one thing I can guarantee: We live in the world of the Internet; and customers will begin and end their research online. And when they do, …

"I spent more money on advertising, marketing and promotion in 18 months than I had in 18 years! Now, two years later, I have tripled my income and more than doubled my staff."