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Internet Prospecting

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In my last article, I talked about the importance of creating an online presence. Specifically, the focus was on personal websites, which today have become even more important than a business card. Think about it. Potential customers utilize the internet every day whether it’s for social interaction, shouting their thoughts to the world, or researching goods and services. They come …

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Web Access Simplifies But Creates New Service Requirements

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These days, when technology is something people can’t imagine living without, how many Favorites and Icons do we have to keep track of to do business? In this industry, the answer is easily somewhere between 50 and 100 different websites! With so many new carriers providing web access, clients require faster response time, and agents should easily be able to …

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Go Online and Get More Clients

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What are you waiting for?Go online! That’s the simplest piece of advice I can offer to any business person who wants to be successful. If you have established your business and it is trudging along nicely, the next step you can take to give it a boost is creating a website that produces the desired results. However, it is easier …

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Websites Are the New Business Card

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Even after the social media boom of Facebook, Twitter, YouTube, and others, many of today’s producers still aren’t using any kind of social media strategies to gain leads. In the modern world, everything is done online. As I’ve said before, websites are the new business cards. At the very least, every producer should have their own website, even if they …

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Website Tips

Website Tips

Nowadays, Americans primarily turn to the Internet for news and information. Therefore, it is critical for insurance agencies to have a captivating website, which can generate traffic and maximize sales. Chances are, your insurance agency has a website, but a simple online presence doesn’t necessarily translate into customers. People need a reason to visit your site. When they get there, …

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Tapping the Potential of Social Media to Grow Your Business

Tapping the Potential of Social Media for Growing Your Business

Does your company have a social media presence? If not, then you are clearly missing out on one of the most effective ways to market your products and services. Every other business these days is in the hunt for leads through social media websites, which they can convert into sales. With the increasing number of social networks available today, it’s …

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Talkin’ ‘Bout My Generation: Why Your Agency Depends on Millennials

Ever since the beginning of time, cultures have clashed. The Romans clashed with the Celts. The Pilgrims clashed with the Indians. The Americans clashed with the British. However, clashes on a much larger scale are taking place today: The clash between the “millennials” and the “baby boomers” in the workplace is very real and is already here. This clash is …

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Facebook 101 for Dental Brokers

Why Should I Use Facebook for My Business? Many of your clients already use Facebook to interact, and you don’t want to miss out on being in on those conversations! Your Facebook Page can help you: Build credibility by letting customers give testimonials. Create customer engagement. Gain lead generation. Enjoy immediate customer contact. Participate in customer service. Build relationships. How …

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What to Avoid with Social Media Marketing

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Social media and interactive marketing strategies are dominating many industries, as entrepreneurs and business leaders look to engage shoppers through various channels. The proliferation of social media platforms, online shopping and mobile devices has created a digitally driven consumer base for most companies. Rather than relying on traditional marketing outlets to engage clients, businesses are experimenting with video and social media …

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What Can Producers Learn from Apple?

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Many agents have those amazing products that can take them to untamed financial success, but marketing is always an issue. Let’s take a look at what Apple did over the last decade with their marketing and see how it translates to you. Apple Inc. is currently one of the most powerful and dominating forces in technology and the business world …

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