Social Media

Let’s face it – the plethora of digital developments and subsequent demands of our already-stretched comfort zones can exhaust even the most hardy and tech-savvy agent or financial advisor. Sometimes, however, there’s a certain “magic” in simplicity. In this article, we bust open the hornet’s nest of complex choices and neatly pick out the very best hot uses of technology- …

It’s an amazing feeling when someone contacts your business through the company Web site and is completely sold during the telephone follow-up. Unfortunately, countless professionals end up losing business because their Web site is poorly designed and does not utilize an efficient process for generating and capturing leads. I have made a living selling life insurance through my own Web …

The industry is changing whether you like it or not. Everything is done online nowadays. Consumers want their products right now. And they want them at their fingertips. Speed and convenience is the name of the game. Today, producers must change with the industry. If you don’t, you’ll go extinct. I’ve heard from hundreds of producers wondering how they can …

In my last article, I talked about the importance of creating an online presence. Specifically, the focus was on personal websites, which today have become even more important than a business card. Think about it. Potential customers utilize the internet every day whether it’s for social interaction, shouting their thoughts to the world, or researching goods and services. They come …

Does your company have a social media presence? If not, then you are clearly missing out on one of the most effective ways to market your products and services. Every other business these days is in the hunt for leads through social media websites, which they can convert into sales. With the increasing number of social networks available today, it’s …

Social media and interactive marketing strategies are dominating many industries, as entrepreneurs and business leaders look to engage shoppers through various channels. The proliferation of social media platforms, online shopping and mobile devices has created a digitally driven consumer base for most companies. Rather than relying on traditional marketing outlets to engage clients, businesses are experimenting with video and social media …

Social media is a form of branding and PR used to promote the goodwill and personality of your company, while also engaging potential, existing and former clients. To many companies, social media can feel like a labyrinth of decisions. A strong strategy is a must for turning your social media efforts into profitable results. Here are some tips on how …

Whether your business was an early adopter of social media or your social media marketing campaign hasn’t yet made it to the computer screen, it never hurts to take a refresher course in social media. Just like television networks have no shortage of news to report, social media is a fast-moving animal that requires constant attention because this multimedia marketing …