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United Fire Group Simplifies Name, Introduces Refreshed Logo and Reveals New Tagline

CEDAR RAPIDS, Iowa, March 14, 2014 (GLOBE NEWSWIRE) — United Fire Group has simplified its marketing name to UFG and has refreshed its logo to incorporate this change. This is the first significant marketing change the company has made in its more than 60-year history.

“We decided that an important way to strengthen our company’s brand, and simplify our message, was to link all of our companies under the United Fire Group umbrella to a common name–UFG,” said Vice President and Director of Corporate Marketing Colleen Sova.

The refreshed logo strongly displays the company’s existing logo in dark blue, but now it also incorporates the UFG marketing name in a vibrant red. “We didn’t want to lose our existing logo because it has recognition among our agents and policyholders,” said Sova. “We wanted to maintain this recognition, but at the same time, strengthen it, which is why we chose to include UFG as an integral part of it.” The logo will be used for all United Fire Group subsidiaries, including its life insurance company, United Life Insurance Company.

UFG also announced a renewed emphasis in the use of its long-standing corporate tagline, simple solutions for complex times. “Our tagline, adopted in 2007,” stated Randy Ramlo, President and Chief Executive Officer, “is a reminder that the umbrella of UFG companies, in partnership with independent agents, can help design a simple and cost-effective solution to complex insurance needs.”

For more information about UFG, and an introduction to the roll-out of our “refresh” project, visit our website at

About United Fire Group, Inc.

Founded in 1946 as United Fire & Casualty Company, United Fire Group, Inc., through its insurance company subsidiaries, is engaged in the business of writing property and casualty insurance and life insurance, as well as selling annuities. United Fire Group is licensed in 43 states, plus the District of Columbia, and is represented by 1,200 independent agencies. The United Fire Group pool is rated “A”

(Excellent) by A.M. Best Company.


A subsidiary, United Life Insurance Company, is licensed in 37 states, and is represented by approximately 1,000 independent life agencies.

United Life Insurance company is rated “A-“(Excellent) by A.M. Best Company.


CONTACT: Alissa Carson, 319-399-5468

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