Nowadays, Americans primarily turn to the Internet for news and information. Therefore, it is critical for insurance agencies to have a captivating website, which can generate traffic and maximize sales. Chances are, your insurance agency has a website, but a simple online presence doesn’t necessarily translate into customers. People need a reason to visit your site. When they get there, …

Some estimates indicate that it costs between five and seven times as much to gain a new client than it does to retain one. This indicates that selling more to your current customer base is a wise priority. Since they have already conducted business with you to fill a need, your clients have shown trust in your company. To gain …

Social media is a form of branding and PR used to promote the goodwill and personality of your company, while also engaging potential, existing and former clients. To many companies, social media can feel like a labyrinth of decisions. A strong strategy is a must for turning your social media efforts into profitable results. Here are some tips on how …

For the agents, advisors, wholesalers, distributors, broker-dealers and carriers involved in the fixed and fixed indexed annuity and life insurance independent channel, FMO (Field Marketing Organization), IMO (Independent Marketing Organization), and NMO (National Marketing Organization) are common and recognizable terms. For those of you not familiar with these acronyms, they are fairly interchangeable terms for groups that market, sell and …

Video marketing can be a vital part of any multimedia marketing strategy. It can give your service or product a name and a face, while also giving your company a true personality using a medium that has become incredibly favored in the U.S. In 2012, statistics from comScore, a company that measures digital information, showed that a whopping 37 billion videos were …