Assurity Life - company profile

Assurity Life Insurance Company’s origins are rooted in a 123-year legacy of providing long-term security to policyholders, earning generations of customers’ confidence and trust.

Focused on serving the needs of Middle America, Assurity specializes in providing innovative protection-based financial solutions for every stage of life. Assurity products can be tailored according to specific individual, family or business situations. We understand that consumers have unique protection needs and individual preferences for how they purchase their insurance protection. Assurity products and services are available through a nationwide network of brokers who serve individual clients one on one and to employees through their place of work.

We focus on creating superior value for our customers by cultivating lasting relationships, reinforcing our financial strength and fostering innovation in our products and services.

Company History

Our company combined the strength of three longtime Lincoln, Nebraska-based insurers—Assurity Life, Security Financial Life and Lincoln Direct Life—which joined as a single operating company in 2007 under the Assurity name. Each of our original companies began serving customers in Eastern Nebraska communities in the late 1800s before establishing their permanent headquarters in Lincoln.

Assurity Life today is a diversified financial services organization, licensed in 49 states and the District of Columbia. We value and maintain the principles on which our original companies were founded—our mutual company heritage with its basic premise of working for the best interests of our policyholders and an unrelenting commitment to financial strength and stability.

Assurity Life Insurance Company…helping people through difficult times.