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Meet The Small Business Hoping To Shake Up America’s Insurance Industry

By David Prosser, September 9, 2014

Could a new small business finally give millions of U.S. consumers access to price comparison services that operate across the insurance industry – something consumers in other countries have been taking for granted for years? PolicyGenius, the firm in question, certainly hopes so.

Let us rewind a little. To consumers outside of Britain, the concept of ‘peak meerkat’ will be unfamiliar – in the UK, however, we must be reaching that moment. To the uninitiated – and this takes some explaining – the humble meerkat has been adopted by the marketing department of a financial services company: Compare the Market (market-meerkat – see what they did there?).

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