Sales & Marketing

Planners of every persuasion are always looking for the new and interesting conversation to have with their best clients and strategic partners. This is called business development, and the differentiation point between the consultant and the salesperson is this: the consultant wants the conversation that fits the situation to lead to business development as opposed to the conversation built around …

If you’re sitting at your desk with a “To Do List” a mile long, but you can’t find the motivation to tackle it, keep reading. By the end of this article, you will hopefully reclaim your motivation and enthusiasm. How is it that some days, it feels as if you have enough motivation to conquer the world, yet other days, …

Ever since the beginning of time, cultures have clashed. The Romans clashed with the Celts. The Pilgrims clashed with the Indians. The Americans clashed with the British. However, clashes on a much larger scale are taking place today: The clash between the “millennials” and the “baby boomers” in the workplace is very real and is already here. This clash is …

The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream of sales. The best place to start is with your internal marketing strategies. These internal initiatives, when used in conjunction with external activities, can lead to improved rates of business success. Effective initiatives do require some …

Why Should I Use Facebook for My Business? Many of your clients already use Facebook to interact, and you don’t want to miss out on being in on those conversations! Your Facebook Page can help you: Build credibility by letting customers give testimonials. Create customer engagement. Gain lead generation. Enjoy immediate customer contact. Participate in customer service. Build relationships. How …

We’ve all been there before…we find a goal that inspires us and we commit to doing the work—until life derails us. Whether it was that vacation, your assistant suddenly quits, or there is a death in the family, the truth is life sometimes distracts us from our goals. Dealing with the disruption is one thing; getting back on track can …

As your plane taxis down the runway, the person beside you strikes up a conversation. The what-do-you-do-for-a-living question will usually come up. When it does, you know that they will inevitably follow it up with another question—perhaps something like: “My brother-in-law is really into gold stocks. Do you have any hot tips?” Many professions have these dreaded questions. In social …

Many entrepreneurs may be young professionals with limited business experience, or seasoned veterans with a staff of fresh workers. Because startups and burgeoning businesses have limited resources and lack a strong industry reputation, it is common for them to be staffed with recent graduates or professionals with limited expertise and hands-on experience. While it may seem as if youthfulness in …

When I was competing in bodybuilding, in order to become number one in the country I needed a coach. Similarly, I have found that when my business has grown the most, it has been during those periods in which I have had a mentor or coach. Today, I have a business coach that I use to help me build my …

Today, in our data-driven society, information overload is all too common. What you do with all of this great and insightful information could help you grow your business and set you apart from your competition. Your clients can be fact–finding individuals, and you are trying to stay ahead of the ever-changing financial landscape. New products are launched monthly, new articles, …