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Make It Easy: The Fundamentals of Web Site Marketing

Make It Easy: The Fundamentals of Web Site Marketing

There aren’t many guarantees in this business. The products might have guarantees, but does anyone guarantee you results on a mailing? Results on a given appointment? Results on a lead? No. But there is one thing I can guarantee: We live in the world of the Internet; and customers will begin and end their research online. And when they do, …

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