Breaking News

Public relations

After You Say, “I Do”

156517574

You woo them, you court them, you often invite them to dinner and buy them a nice meal.  You occasionally shower them with gifts, and you bend over backwards to see that they have everything they need to make a decision in your favor.  You talk, laugh, and get to know each other.  You come to believe that person is …

Read More »

Going Beyond Customer Satisfaction

iStock_000019839216XSmall

There’s an oversupply of useless, whacky, and just plain dumb marketing and sales ideas. For example, if someone says the best time to email customers is 10 a.m. on Thursdays, forget it. What if you’re aiming at teachers, lawyers, nurses, Boomers or just about anyone else? One solution never fits everyone, even if they’re in the same market segment. So, …

Read More »

When Should You NOT Ask for Referrals?

180184774

If you’ve been reading my articles over the last few years, you know that I’m a huge advocate of asking for referrals.  While I don’t teach an aggressive approach, I do advocate finding ways to be appropriately proactive.  Sometimes, it’s appropriate to promote the referral process by planting referral seeds. One of my favorites is, “Don’t keep me a secret,” …

Read More »

Making Self-Promotion Work For You

165493383

There’s nothing complicated about being successful in business. It’s simple and it goes like this: It’s all about making a name for yourself. That’s it, self-promotion. Getting known. Whether it’s finding and impressing prospects, keeping current customers, or moving ahead in a career, volunteering has long been the platform for gaining visibility. For some, it’s serving on company committees and …

Read More »

Using Storytelling to Build Trust with Clients

108815384

When meeting with a client or prospect, being able to tell a relatable business story can help build an unparalleled rapport and trust. It’s easy to learn to tell stories. We tell them every day and don’t even realize it. A general definition of a story is, “an account of something that happened.” They can be imaginary, traditional, or true …

Read More »

How to Make It All About Your Clients

486489065

Take your business to the next level by creating an “It’s All-About-Them” (IAAT) experience for your clients. A company that is founded on the IAAT principle will have valuable services right out of the gate. Ask any successful financial advisor, and they will tell you.  In order to get new clients and keep the existing ones coming back for more, …

Read More »

Meet The Small Business Hoping To Shake Up America’s Insurance Industry

487179131

By David Prosser, September 9, 2014 Could a new small business finally give millions of U.S. consumers access to price comparison services that operate across the insurance industry – something consumers in other countries have been taking for granted for years? PolicyGenius, the firm in question, certainly hopes so. Let us rewind a little. To consumers outside of Britain, the …

Read More »

‘Insurance industry doesn’t measure up’ to others

89684363

By Kathryn Mayer, September 4, 2014 What does practically every other industry have that the insurance industry doesn’t? A connection with its consumers. That’s one reason Americans are, well, just not into insurance, argued Maria Ferrante-Schepis, managing principal, insurance and financial services at Maddock Douglas and co-author of the book “Flirting with the Uninterested: Innovation in a Sold Not Bought …

Read More »

Social Selling in the Insurance Industry: My Takeaways from LIMRA/LOMA Social Media ’14 Conference

491705755

By Michael Idinopulos, August 27, 2014 It’s the dawn of a new day for social in the insurance industry. I spent last week at LIMRA/LOMA’s Social Media conference in Boston. I always like LIMRA events. As an industry association, LIMRA convenes a high-powered group of insurance executives. It has traditionally been a refreshingly open and non-commercial environment, where industry leaders …

Read More »

Tips for Your Next Networking Event

470021475

Networking is the art of building and sustaining mutually beneficial relationships. The goal of networking is to communicate with a stranger and make a connection.  Depending on the firm you work for, networking events may be mandatory for you to attend, so it’s good to look for ways to make networking easier for you and more comfortable. When you are …

Read More »