The idea that marketing is something that companies “do” is so ingrained in the business mindset that it’s impossible to think otherwise. Yet, that’s exactly what needs to happen. It’s true that many marketers enthusiastically avoid the traditional marketing label with energetic efforts to recalibrate their careers. No matter what you call it, pull the curtain back and marketing largely …
Read More »Are You Settling for a “One-Shot Wonder” Career?
One-shot wonders in business are not unlike one-hit wonders on the Billboard charts. Basically, a person starts out with a bang, but is never able to replicate that level of success again. As Andy Warhol once said, “In the future, everybody will be world famous for 15 minutes.” Are you guilty of putting one-shot wonder effort into your insurance career? …
Read More »Add Value to Your Client Experience
It’s still early in 2014, and now is a perfect time to consider what you can do to add value to your client experience. Chances are, your competition is currently prospecting with your top clients, so you can be sure that a few of them are wondering what value they’re getting from retaining you as their financial advisor. Since value …
Read More »Targeting Niche Markets
Targeting an industry niche is a very effective, yet underused marketing strategy in the financial services industry. It can be hard to create a reputation for yourself when your marketing approach is “shotgun.” On the other hand, when you target a very specific industry niche, it’s fairly easy to elevate yourself to “celebrity status.” Let’s start out with a definition. …
Read More »Shooting from the Hip
We are in one of the toughest businesses out there, right? Nothing comes easy to an insurance agent anymore, right? We are all getting too old for the games people play, right? So, we all learn lots of catchphrases and rhetorical sayings. We all believe that if we keep mastering the English language, or whatever language you sell in, everything …
Read More »A Step-by-Step Guide to Launching and Elevating Your Career as a Financial Advisor
The career of a financial advisor is full of challenges and opportunities. Dealing with those constant challenges and relentlessly chasing down those opportunities can be tiring, even on the best days, and can stop your business cold on the worst days. How do you navigate the highs and lows of your business and create a career that grows with you? …
Read More »