There is a famous parable that goes something like this: Every morning on the African plains, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you …
Read More »Succeeding in the Honored Profession of Sales
Many corporations fail because they don’t truly recognize the importance of well-researched marketing in conjunction with a strong, well-educated sales force. Even though today the internet, newsprint, television, and other direct-to-consumer mediums are available, salespeople are the lifeblood of a corporation. I feel companies are misguided to think that they don’t need a sales force because of technology. The …
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