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Lee Berlin

Lee Berlin
Lee Berlin founded The Berlin Group, Inc., offering wholesale financial products and marketing services. With the success of his own company, Lee got involved in financial radio, spending over 19 years hosting shows like, "Your Financial Fitness," and his new show, "Perspectives." Lee's popularity has earned him success as an industry speaker. Lee has lectured for the International Association for Financial Planning, the CPA society, Suffolk County Medical Association, the Internal Revenue Service (IRS), and countless other events. Lee has also appeared on talk radio and TV shows representing the industry. The author of dozens of white papers and industry publications, Lee's latest book, "Within Reach," has a 5 star rating with both Amazon.com and Barnes and Noble.com.

Organization: A Stepping Stone to Success

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There is a famous parable that goes something like this: Every morning on the African plains, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It doesn’t matter whether you …

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Succeeding in the Honored Profession of Sales

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Many corporations fail because they don’t truly recognize the importance of well-researched marketing in conjunction with a strong, well-educated sales force.  Even though today the internet, newsprint, television, and other direct-to-consumer mediums are available, salespeople are the lifeblood of a corporation.  I feel companies are misguided to think that they don’t need a sales force because of technology.   The …

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