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Tag Archives: Bill Cates

The Delicate Art of Approaching Friends for Business and Referrals

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So how do you approach friends and others about the work you do with the goal of getting referrals? One of the major challenges is that they haven’t directly experienced the value of your work. So basically, you are not yet “referable” in their eyes. How do you become referable with them? Obviously, it would be great if they became …

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