Marketing & Advertising

There’s nothing complicated about being successful in business. It’s simple and it goes like this: It’s all about making a name for yourself. That’s it, self-promotion. Getting known. Whether it’s finding and impressing prospects, keeping current customers, or moving ahead in a career, volunteering has long been the platform for gaining visibility. For some, it’s serving on company committees and …

By Wesley Young, September 19, 2014 The path to purchase differs from product to product, but there’s much all local businesses can learn from the “last mile” of the insurance-buying process. Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions that lead toward the satisfaction of that feeling; …

By David Prosser, September 9, 2014 Could a new small business finally give millions of U.S. consumers access to price comparison services that operate across the insurance industry – something consumers in other countries have been taking for granted for years? PolicyGenius, the firm in question, certainly hopes so. Let us rewind a little. To consumers outside of Britain, the …

Success is something everyone wants but only a few achieve. However, it doesn’t have to be that way. No matter where you are in your career, from job seeking to having held the same position for an extended period, there are principles you can apply to ensure your success. Below are seven sure-fire success principles you can start using right …

If you’re in sales, I’m sure you’ve heard the expression “sell the sizzle.” So what if bacon was the product you were selling?  People love bacon. In fact, it’s so adored that manufacturers offer bacon-flavored gumballs, lip balm, soap, and even dental floss. If people love bacon that much, wouldn’t it make sense to actually focus on selling the bacon? …

Marketing and sales initiatives are a company’s lifeblood. Yet, the top leaders of many companies harbor serious doubts about the effectiveness of such initiatives. The confidence level among some executives is so low that they’re not sure it would make much difference if they threw most of it out. The range of opinions on marketing and sales is amazing—from doubtful …

After years of market research and surveying our public, Agent Link has uncovered what we believe to be the secret to marketing success—our tried-and-true strategy that we’re about to share with you right here and now. It turns out that the key to refining your marketing message and maximizing your marketing coverage is the implementation of multimedia. We’ve found that …

The only way for a company to find out if its marketing is performing is to doubt everything it’s doing. Instead of guessing, jumping from one initiative to another, hoping for the best, or taking advice without knowing how to evaluate it, start at the beginning by questioning your assumptions, your expectations, your personal preferences, and, particularly, your perceptions of …

The idea that marketing is something that companies “do” is so ingrained in the business mindset that it’s impossible to think otherwise. Yet, that’s exactly what needs to happen. It’s true that many marketers enthusiastically avoid the traditional marketing label with energetic efforts to recalibrate their careers. No matter what you call it, pull the curtain back and marketing largely …

Targeting an industry niche is a very effective, yet underused marketing strategy in the financial services industry. It can be hard to create a reputation for yourself when your marketing approach is “shotgun.” On the other hand, when you target a very specific industry niche, it’s fairly easy to elevate yourself to “celebrity status.” Let’s start out with a definition. …