Walmart is entering the auto insurance business in its latest move to offer affordable financial services to customers.

First Coast News, April 30, 2014

Walmart is entering the auto insurance business in its latest move to offer affordable financial services to customers, the company announced Wednesday.

The world’s largest retailer is partnering with AutoInsurance.com, a price-comparison and shopping website. The website was created after Walmart approached parent company Tranzutary Insurance Solutions with the idea to create an integrated auto insurance service that lets consumers shop for and purchase policies on one site, instead of directing them to the individual sites of specific insurance providers when they’re ready to buy.

After piloting the service last year in Pennsylvania, it’s now available in eight states, with plans to roll out nationwide in the coming months. The site pulls in your existing insurance policy and lets you compare rates across companies including Progressive, Travelers, Esurance and Safeco. It allows shoppers to buy policies directly from AutoInsurance.com.