The right marketing strategies are a great business builder. If executed effectively, strong internal and external marketing plans can help a company generate additional revenue and guarantee a steadier stream of sales. The best place to start is with your internal marketing strategies. These internal initiatives, when used in conjunction with external activities, can lead to improved rates of business success. Effective initiatives do require some …

Many entrepreneurs may be young professionals with limited business experience, or seasoned veterans with a staff of fresh workers. Because startups and burgeoning businesses have limited resources and lack a strong industry reputation, it is common for them to be staffed with recent graduates or professionals with limited expertise and hands-on experience. While it may seem as if youthfulness in …

Social media and interactive marketing strategies are dominating many industries, as entrepreneurs and business leaders look to engage shoppers through various channels. The proliferation of social media platforms, online shopping and mobile devices has created a digitally driven consumer base for most companies. Rather than relying on traditional marketing outlets to engage clients, businesses are experimenting with video and social media …