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Ron Roth

Ron Roth
Ron, a graduate of George Washington University (B.A. 1988, Political Science), has a life insurance practice and is the Director of Marketing & Producer Relations at M&M Brokerage Services Inc. in New York City. At M&M (an affiliate of National Financial Partners – NYSE:NFP), he markets products and services offered to top life insurance and financial services professionals across the country. Ron is a noted author whose articles can be found in many publications. In 2008, he published his first book, Invest In Your Life: Why Wall Street Wants You, which challenges the concept of Stranger Owned Life Insurance (STOLI) and shows how life insurance death benefits can be used as an asset class by individual investors. He can be contacted at 516-458-6545 or rroth@bsiinsurance.com.

There Is No Luck in Marketing—6 Ways to Improve Your Marketing Systems

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Recently, I was asked to put together a marketing campaign to attract new brokers and producers for our brokerage general agency. I decided upon a four-part seminar series that would highlight our strengths and the relationships the firm has with our life insurance carriers. We conducted the first seminar, and the response was overwhelming. The event was standing room only, 70 people for lunch, and we …

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