In the last issue of Agent eNews, we learned that concerns about online privacy and security significantly impact consumer behavior on the internet. We discussed the fundamentals of turning those concerns into a competitive advantage, by stressing transparency in the design and content of your website. This month, we’ll focus on another strategy that can dramatically improve consumer perception of …

Do you have a business web site or plan to get one in the near future? If you do, I urge you to seriously consider the issues I discuss in this article. Numerous studies conducted by business, academic, and government researchers have given us reliable insight into the behavior and psychology of internet consumers that directly affects your web site’s …