In the book Differentiate or Die, marketing guru Jack Trout talks about a Brand Keys study that found that motor oil, banks and insurance company brands have ZERO differentiation in the mind of the consumer.
Read More »Jerry Mainardi
Jerry Mainardi is a co-founder of Selling Technologies. He has spent the past 30 years developing advertising and marketing tools for the insurance and financial services industries. As a partner in Selling Technologies, Jerry continues to create innovative programs that are dramatically changing how insurance and financial services are sold.