There is nothing better than a client giving you the name and phone # of a friend or family member – or even calling them with you there! Those warm introductions beat off-the-shelf telemarketer leads every day of the week and twice on Sunday! The question is: how do I get my clients to ‘voluntarily’ give me referrals without me asking …

There aren’t many guarantees in this business. The products might have guarantees, but does anyone guarantee you results on a mailing? Results on a given appointment? Results on a lead? No. But there is one thing I can guarantee: We live in the world of the Internet; and customers will begin and end their research online. And when they do, …